You know that electrifying, can't-wait-to-open-them feeling you get with big, shiny holiday gifts? That's the buzz we should all be feeling about Small Business Saturday! It's your annual chance to be the hero your neighborhood stores adore while scoring some truly unique finds. Think of it as the day you can help turn a local shopkeeper's worry lines into smile lines – all while getting your holiday shopping sorted. Grab your coffee and your comfy shoes, 'cause we're about to dive into the definitive shopping guide for making Small Business Saturday 2023 the blockbuster sequel to last year's indie hit!

Key Facts about Small Business Saturday

When is Small Business Saturday:
Small Business Saturday falls on the Saturday after Thanksgiving. So you, yes you with the turkey hangover, mark your calendar for November 25th, 2023. Grab your wallet, it's shopping time!

What is Small Business Saturday:
Think of it as the David to Black Friday's Goliath. It's the day we power up local economies by shopping at the mom-and-pop stores. Fuel up on espresso, we're hitting the sidewalks to support our local heroes!

Where is Small Business Saturday Celebrated:
This patriotic shopping day is a U.S. exclusive, folks. From sea to shining sea - whether it's Main Street in your hometown or the buzzing alleys of the Big Apple.

Why is Small Business Saturday Celebrated:
It's all about giving back to the community. When you spend dollars at a local boutique, you're not just buying a candle; you're lighting up someone's dream. Keep those dollars circulating nearby, and watch your neighborhood flourish!

Fun Fact about Small Business Saturday:
Did you know that an elephant-sized chunk of cash spent on Small Business Saturday stays in the community? Yup, about $0.67 of every dollar. If that's not a feel-good shopping spree, I don't know what is!

Remember to check out the ultimate shopping guide so you don't miss out on the best deals come November 25th: Small Business Saturday Guide

What to Post on Instagram on Small Business Saturday

Small Business Saturday—your day to shine on Instagram as a local hero. Whether you're a snug bookstore or a cozy cafe, it’s the day you tell your story, promote your deals, and share the love for the local!

Here's a cheat sheet to make your posts pop:

Showcase Your Unique Offerings

  • Feature your products with attractive visuals to grab attention.
  • Share behind-the-scenes looks at what makes your business tick.
  • Introduce your rockstar team—you know, the ones who bring the magic.

Engage with the Community

  • Collaborate with other local businesses for a joint promotion.
  • Share customer shoutouts or testimonials to build trust and connection.
  • Hold a Q&A session about your products, or an Instagram Live event to get personal with your followers.

Wrap it up with the reminder: Shopping local keeps communities vibrant, and every purchase is a high-five to small business owners. Ring the bell; it’s your time to thrive on the 'gram!

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What to Post on TikTok on Small Business Saturday

What to Post on TikTok on Small Business Saturday.png

Hey you! Yep, I'm talking to you – the TikTok maestro aiming to sway the masses during Small Business Saturday. Get ready to showcase those bustling local shops and the incredible deals they've got waiting! Discover Local Gems Wondering what'll make your followers double-tap with gusto? Here's the scoop:

  • Film a snappy tour of your favorite neighborhood boutiques, putting a spotlight on their unique offerings.
  • Share a heartwarming story or interview with a local shop owner – everyone loves a tale of passion and perseverance!
  • Dive into the behind-the-scenes action of a small business preparing for the day – it's real and it's raw.
  • Got any specials or promos? Be the herald of good deals! Flaunt those exclusives in a quick, must-watch clip.
  • Start a challenge! Encourage your followers to post their finds using a catchy hashtag. Salute the Benefits The beauty of Small Business Saturday? It's all about highlighting how crucial these ventures are to the heartbeat of the community.
  • Create engaging content that explains why supporting local is the coolest move your followers can make.
  • Enlighten them on the economic wonders of shopping small – keep it playful, but factual.
  • Take them on a virtual stroll through the vibrant streets of your neighborhood, showing off the lively ambiance small businesses create. End note? Think about the impact you’re making. You're not just posting for the 'gram or the 'Tok; you're helping dreams flourish in your own backyard. So, let that creativity run as wild as a bargain hunter unleashed in a thrift shop. Small Business Saturday? It's more than a day – it's your stage, TikTok star.

Hashtags to Use for Small Business Saturday

You know what lights up social media faster than a hot deal on candle day? Yep, hashtags! And for Small Business Saturday, they’re your golden ticket to getting seen. So let's dive straight into the hashtag haven that'll amplify your reach faster than you can say "Shop Small!"

  • #SmallBusinessSaturday
  • #ShopSmall
  • #SupportLocal
  • #SmallBizSaturday
  • #SmallBusiness
  • #ShopLocal
  • #LocalLove
  • #ShopSmallBusiness
  • #SmallBizLove
  • #ShopTheNeighborhood
  • #LocalBusiness
  • #Entrepreneur
  • #BusinessOwner
  • #SmallBiz
  • #ShopSmallSupportBig
  • #CommunityOverCompetition
  • #LocalEconomy
  • #MainStreet
  • #DiscoverLocal
  • #IndieBusiness
  • #SupportSmallBiz

Throw these hashtags into the social media mix, and you’ll not only join the nationwide cheer squad for local gems, but you might just see your posts get more eyes on them than a clearance sale! Go ahead, give these tags a whirl and watch your Small Business Saturday social media campaigns sparkle!

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History, Origin and Fun Facts about Small Business Saturday

Small Business Saturday was born out of a need to bounce back. In 2010, smack-dab in the middle of a knee-buckling economy, American Express decided to throw a lifeline to Mom-and-Pop shops struggling to keep the lights on. They drummed up Small Business Saturday, a day to give love to the little guys with storefronts instead of shopping malls.

The First Chapter: Small Business Saturday blazed a trail right after Thanksgiving, getting a cozy spot between Black Friday and Cyber Monday. Brilliant, right? It encouraged folks to swap big-box frenzies for something with a heart – their local shops.

Growing Up Fast: The idea caught fire. By 2011, the U.S. Senate unanimously put a stamp of approval on the event, and shop-local movements across the country began seeing businesses band together, creating community retail events that had cash registers singing.

American Express Got Your Back: So, American Express wasn’t just whistling Dixie. They went all in. They've been the patron saint of Small Business Saturday, boosting visibility and offering resources to help those main street businesses strike gold on this special day.

Community Love: Here’s where your heart swells – folks stepping out the door, on a mission to support their neighbors. Think of it like a retail block party, celebrating the unique character of their community and keeping dollars circulating close to home.

A Dash of Fun: Did you know American Express once dropped 30 bucks of credit into card member's accounts for shopping small? And don't forget about the hashtags that set social media abuzz, crafting a digital "Support Local" banner big enough for the whole country to march under. Can't forget the tote bags, flyers, posters, balloons... turns out, a little bit of swag goes a long way.

Cheers to the small but mighty, the corner shops where they know your name, the small businesses that keep communities tight-knit. They're the bones of Main Street, and once a year, we get to thank them with every swipe of a credit card. Now that's what I call a happy holiday.

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Q: What is Small Business Saturday meaning?

A: Small Business Saturday is that awesome day after Thanksgiving when you scoop up cool finds from local shops and feel like a champion for supporting small businesses. It's like a cozy, feel-good shopping spree!

Q: Is Small Business Saturday still a thing?

A: Heck yes, it is! Every year, folks hit the town on the Saturday after Thanksgiving to shop small and bring some love to local stores. It's basically a holiday now, so keep your shopping shoes ready.

Q: Why do small businesses celebrate Saturday?

A: Small businesses throw confetti on Saturday because it's all about them! It's a day when communities come together to show some love and spend that cash on the mom-and-pop shops that make our neighborhoods awesome.

Q: What company started Small Business Saturday?

A: American Express kicked off Small Business Saturday back in 2010. They had this epic idea to boost those small shops and man, did it catch on like wildfire!

Q: Small business saturday near me

A: On the lookout for Small Business Saturday spots? Keep an eye on local news, social media shoutouts, or check out the #ShopSmall hashtag to find cute shops around your corner. Get out there and shop local!

Q: Small business saturday 2021

A: 2021's Small Business Saturday already danced by, but no worries! Mark your calendars for next year, 'cause together

Final Words

Okay, you've just soaked up tons about Small Business Saturday, from its origin story to rocking hashtags. You know what to post on Instagram and TikTok to get the community buzzing. And you've got those key facts locked down, like how Small Business Saturday fires up the shop local movement. It's about supporting neighborhood gems and showcasing their awesomeness, right?

So, go forth and champion those local legends! With every like, share, and shout-out, you're not just boosting a local biz—you're weaving the fabric of your community. Remember: every post counts. Have fun making Small Business Saturday a blockbuster hit!