10+ Unusual Things to Do in Punta Cana

Glide on tropical winds, kiteboarding in Punta Cana awaits. Will you soar above waves or dance with the ocean's embrace? Discover...
Date Published
March 8, 2024

Table of Contents

🚀 Get Unlimited Instagram Likes & Comments. 100% Free Forever. Join Wolf Global Groups, home to the largest Instagram engagement pods, and amplify your reach today! Ready? Become a member today.

Ever been to a place so mesmerizing it feels like Mother Nature spent a bit more time on her watercolors? Well, pack up your wanderlust because Punta Cana is calling your name, and she's not whispering! This tropical haven isn't just about palm trees and piña coladas; it's a playground for the adventurous and a treasure chest for the culture-curious. It's where you can harness the wind with nothing but a kiteboard and your daredevil spirit. And let's not even get started on the underground kingdoms where stalactites hold court in the cathedral-like caves beneath the sea. Here's a peek at what makes Punta Cana the jewel of the Caribbean:

  • Kiteboarding: Glide on crystal-clear waters as the Punta Cana breeze cheers you on.
  • Underwater Caves: Scuba dive into a world that flips everything you thought you knew about the deep blue sea.
  • Dominican Flavors: The local markets aren't just markets, they're chapters in a delicious story of tradition and taste you'll tell with every bite.
               

And that's only the beginning. Prepare to embark on eco-adventures through mangrove forests, shake to the rhythm of merengue, indulge in the arts, and even find your Zen before breakfast yoga on the pristine beaches.

Uncover the Thrill of Kiteboarding in Punta Cana

Imagine yourself soaring over the sparkling Caribbean waters, the breeze tugging at your kite, and the sun warming your skin. That's kiteboarding in Punta Cana, and it's an absolute must-try for thrill-seekers and water sports enthusiasts alike. Whether you're an absolute newbie or you've been riding the wind for years, Punta Cana's kiteboarding scene will get your heart pumping.

Now, you might be thinking, "But I've never kiteboarded before, is it hard to learn?" Fear not! Punta Cana boasts several kiteboarding schools where friendly instructors will take you from zero to hero. Beginners often get up and riding on their first day, making it a quick thrill to pick up. And for those seasoned riders, the consistent trade winds from November to April provide the perfect conditions to show off and refine those jaw-dropping tricks.

Punta Cana isn't just for the solo adventurer; it's for everyone. Want to make it a day trip with the family? Go for it. The kiteboarding spots here cater to crowds of all kinds, from singles to families with kiddos in tow. After all, who wouldn't want to fly a giant kite on the ocean? Talk about a story to tell back home!

You'll find the best kiteboarding action on Kite Beach or Playa Blanca, where the waters are as blue as a Crayola crayon freshly peeled and waiting for your masterpiece. And because these sports are about as Instagrammable as it gets, you're in for a treat. Spend a few hours, or make it a full-day affair, because let's face it, time flies when you're literally flying. Nearby, you can relax with some Dominican grub or celebrate your new skills with a tropical drink in hand.

With kiteboarding, every jump is like a hopscotch leap across the ocean's surface – full of excitement and bound to leave you wanting more. So why wait? Check out some kiteboarding schools and start your adventure in Punta Cana!

Dive into Punta Cana's Underwater Caves

Quick! Grab your flippers and a tank of air—Punta Cana's underwater caves are calling your name! Picture this: you're suited up, ready to plunge into the crystal-clear waters to explore some of the most breathtaking underwater caverns this side of the Caribbean. And trust me, these hidden gems are a big deal for anyone who's into scuba diving.

First things first, you have to see the famous Hoyo Azul, a natural sinkhole filled with the kind of blue water you'd think only exists in Photoshop. With its stunning geological formations and rich underwater life, it's like scuba diving in a living aquarium. Just follow the bubbles, and you're in for an enchanting experience.

Here's what makes these aquatic caves a big splash:

  • Unique adventure: Not your average dive spot; it feels like you're discovering an untouched world.
  • Diverse marine life: From tiny colorful fish to majestic sea turtles, it's a show that never ends.
  • Epic photo ops: Get ready to make your friends super jelly with your underwater selfies.

Now, you might be thinking, "But what about me? I've never even touched a snorkel!" Fear not, my aquatic apprentice! There are plenty of dive shops and excursions in Punta Cana that cater to all skill levels, from newbie bubble-makers to the most seasoned of divers. Plus, with warm waters all year round, it's always scuba o'clock here!

You should set aside at least half a day for this underwater escapade. It's perfect for the adventurous souls, the marine life enthusiasts, and even groups of friends who want to bond over something extraordinary. So, are you ready to conquer the depths and become a true cave crusader? Dive into the underwater caves here in Punta Cana and let the underwater escapade begin!

Savor Dominican Flavors at Local Punta Cana Markets

Picture the buzz, the colors, the fragrant aromas - you've landed in the vibrant local markets of Punta Cana where the Dominican cuisine experiences are not just about tasting food, it's about living the culture. Get ready to treat your taste buds in a whirlwind of flavors that you can't find anywhere else.

The markets are a symphony of voices haggling, the burst of tropical fruit colors, and the scent of fresh herbs and spices making the air taste almost as good as the food. Dive in and indulge in authentic delicacies - because let's be honest - no one regrets trying that extra bit of locally made queso or a sip of freshly squeezed tropical juice that makes you rethink every life choice that led you to this moment.

Pack your appetite and visit during the morning rush; that's when the magic happens. As a tapestry of locals and travelers zigzag through stalls, you'll rub elbows with the very people who grow the produce. Spend an hour or two, not just to shop but to connect and story-tell. It's perfect for families who love to share bites and foodies who live by the mantra 'the spicier, the better.'

Whether you're solo or with a squad, the market scene is also a social one. And if you're all about those 'gram-worthy shots, you'll find no better backdrop than a heaping pile of exotic fruits you can't pronounce. Not yet a pro at haggling for the best deal? No stress. The vendors are as friendly as the warm Caribbean sun.

Don't leave without the creamy goodness of coconut bread or a pocketful of sweets that could sweeten up the saltiest sea captain. And if you're curious about what makes local Punta Cana markets tick, talk to the vendors, they're the lifeblood of this place and love to share their stories, maybe even a secret recipe or two.

It's no ordinary shopping trip, it’s an immersive experience that'll have you feeling like a true Dominicano. Take a bite, listen to the stories, and make memories. When the market trip comes to an end, your connection to Punta Cana’s heart - the local market - will just have begun.

Embark on a Punta Cana Eco-Friendly Mangrove Tour

Picture this: you're weaving through lush, emerald pathways as the sun plays peek-a-boo through the dense canopy of the mangroves. Welcome to the off-the-beaten-path Punta Cana, far from the crowded beaches and bustling resorts. Have you considered spoiling yourself with Punta Cana mangrove tours? It's not your average day trip; it's an eco-conscious adventure!

Punta Cana's mangroves are not only eye candy; they're vital to the local ecosystem. So, hit pause on your poolside nap, because this is where Mother Nature rolls out her green carpet.

First off, these tours cater to nature enthusiasts and curious souls looking to glimpse the real heartbeat of the island. You're not just going for a leisurely paddle — you're an explorer, coursing through the veins of Punta Cana's natural wonderland. The biodiversity here will have you snapping pics faster than a monkey steals bananas!

These guided tours are gems, perfect for:

  • Families wanting a break from the sunscreen warfare
  • Couples seeking tranquility away from the love-struck crowds
  • Solo travelers looking to bond with fellow Earth-lovers

Worried about your footprint? Fret not, eco-warriors! These tours are as gentle on the environment as a breeze is on your sun-kissed cheeks. You're actually helping to support the conservation efforts by taking part. How’s that for responsible tourism?

Now, how much time should you budget for this escapade? Set aside a good half-day for this intimate rendezvous with nature. That way, you have enough time to soak up the serene atmosphere and maybe even spot a few crabs doing their sideways samba.

Come for the mangrove shadows and stay for the charming choruses of the resident birds. One thing's for sure, you'll leave with your heart a little fuller and your soul a lot lighter. Grab your binoculars and let’s get going!

Experience Authentic Merengue Dancing in Punta Cana

Imagine the rhythmic sway of hips, the lively shuffle of feet, and the exuberant warmth of Dominican culture all around you. That's right, you're about to dive hips-first into Punta Cana's merengue scene!

Merengue is more than just a dance; it's a national treasure here, and let me tell you, Punta Cana knows how to shake it. This upbeat dance form is so infectious, you’d have to be a statue not to feel your toes start to tap. Whether you've got two left feet or you're a seasoned pro, Punta Cana's got a spot on the dancefloor just for you.

If you're all about authenticity, then slip on those dancing shoes and join a merengue class where the local instructors will guide you through every hip-shaking step. You'll learn the basics in no time, and pretty soon, you'll be twirling like you were born for it. Check out one of the many Punta Cana merengue classes dotted around to get the full experience.

And for you night owls, Punta Cana lights up after dark with dance clubs where you can show off those new moves. Soak in the vibrant social scene and find yourself shoulder to shoulder with locals and visitors alike, all swaying to the same captivating beat. The dance clubs here are legendary, and the energy? Unmatchable.

Quick tip: Merengue is all about feeling the music, so let your hair down and let loose. No one’s judging here; it's about the fun and the culture.

It's not just a dance; it's a communal experience, a celebration of life that's great for everyone – singles, families, and friends. Spend an evening dancing, and you'll be talking about it for years. Trust me, your Punta Cana trip won't be complete without it. Now, go ahead and dance the night away—or at least until your feet decide it's time to hit the beach tomorrow!

Explore the Richness of Dominican Art in Punta Cana Galleries

Picture this: you're wandering through vibrant, color-drenched corridors, each brushstroke telling a story of Dominican life and heritage. Yeah, that's right, you're strolling through the spellbinding Punta Cana art galleries. These aren't your everyday, run-of-the-mill art spaces. They're bursting at the seams with culture, emotion, and stories that are as lively as the place itself!

The local art scene reveals Dominican Republic's soul and if you're someone who appreciates creativity, you're in for a treat. Whether you're a seasoned art collector or a curious novice, the galleries here invite you in like an old friend, ready to share secrets:

  • Dominican artistry that captures the essence of island living
  • Pieces that range from traditional to contemporary, showcasing local talent
  • Artworks that sing with the vibrant hues of the Caribbean

At the heart of it, Punta Cana is not just about the sun, sand, and waves. It's a cultural haven, and these art galleries prove it. Spend an afternoon getting lost in the stories painted on canvas. You might find yourself in a local artist's studio, feeling the passion behind each piece, or in a gallery marveling at works that reflect the island's rich history and vibrant modern-day culture.

Worried about time? A couple of hours should do it, but if your heart beats for art, you might find yourself staying way longer. Ideal for solo explorers, couples on a romantic getaway, or even families introducing the kiddos to the world of art, Punta Cana's galleries cater to all.

Who knew you'd find a treasure trove of artistic prowess right here? So, before you hit the beach again, make sure to check out these wonderful galleries. It's a perfect way to connect with the Dominican spirit and take a piece of it home with you. Whether it's a painting, a sculpture, or just the sweet memory of indulging in the island's creative side, you won't regret this cultural deep dive.

Witness Punta Cana Through the Lens of Nature Photography

Punta Cana isn't just about sipping piña coladas by the pool (though that's pretty great, too). It's also a paradise for nature photography buffs who are itching to capture the raw beauty of this tropical haven. Imagine trekking through lush landscapes, camera in hand, ready to snap the colorful personalities of the Dominican Republic's flora and fauna.

With Punta Cana nature photography, you start your adventure at sunrise. There's something magical about the early morning light as it kisses the dew-covered leaves and the vibrant wildlife begins to stir. Your heart races — we're not just on vacation, we're on the hunt for that perfect shot!

Here’s the kicker. It's not just about the photos. It’s about feeling the sun on your skin, the breeze in your hair, and the thrill of spotting a rare bird in its natural habitat. You're part photographer, part explorer, fully awesome.

So, who's this gig perfect for? Whether you’re a seasoned pro or an enthusiastic newbie, if you have a love for nature and a camera, you’re ready to go. You’ll want to dedicate a morning or an afternoon for this outdoor gallery — after all, art takes time!

If you get lucky, you might catch a hermit crab fashioning his latest home or a group of pelicans diving beak-first for a fishy feast. And let’s not forget the majestic humpback whales, which you might snap from afar if you visit from December to March — talk about an epic photo op!

Join a guided tour to find the most breathtaking spots. Those guides know every nook and cranny and the critters do a little happy dance when they see them coming (okay, that last part might be a stretch, but you get the point).

And if that camera gets heavy, remember: every click and hike is leading up to that one shot that’ll make all your friends green with envy. So get out there and capture the essence of Punta Cana's great outdoors — 'cause let's face it, your Instagram feed will thank you.

Sample Organic Chocolate at Punta Cana's Chocolate Factory

Imagine you can smell the sweet aroma of cocoa wafting through the air. Feel the excitement buzzing around you as you step into a world where chocolate isn't just a treat—it's a craft. Yes, you’re at Punta Cana's Chocolate Factory, where you get to taste the real, organic magic of Dominican chocolate.

Your taste buds will dance with joy as you indulge in chocolates that are as rich in flavor as they are in history. This isn't your average chocolate shop; it's a place where you can immerse yourself in a chocolate tour, learning about the bean-to-bar process from local artisans who pour their passion into every bite.

And the locals? They swear by this place—it’s not just a tourist stop, it's a staple of Punta Cana pride. Whether you're a solo adventurer with a sweet tooth or you've got your family in tow, there's something incredibly special about learning—and tasting—the Dominican way of chocolate-making. It's an experience that appeals to anyone and everyone who loves the idea of savoring the sweet life.

You won't just be sampling this divine treat; you're getting schooled in the subtle art of chocolate-making. During the tour, you'll see the cacao trees, witness the drying and fermenting processes, and—wait for it—create your very own chocolate bar! And while the kids are giggling over who can make the messiest chocolate face, you'll be soaking up all the delectable details about why Dominican cacao is so darn good.

You should totally earmark at least half a day for this chocolaty adventure because, let’s face it, who wants to rush through heaven? It’s not just about eating (although, oh man, that's a big part), it's about embracing a piece of Punta Cana’s culture. It’s educational, it’s delicious, and it's absolutely one of the most unusual and delightful attractions this side of the Caribbean.

And the crowds? This place is perfect whether you're a couple looking for that sweet activity (pun intended) or you just want to entertain the kids while sneaking some gourmet bites for yourself. That's the beauty of it—it's as fun as it is fascinating.

So, ready to sprinkle some cocoa excitement onto your Punta Cana itinerary? Before you know it, you'll be recounting tales of your chocolate conquests to all your envious friends back home. Trust me, it's as good as it sounds, and your Instagram feed will prove it!

Dig into the delectable world of Dominican cacao on your next trip and uncover the secret behind the country's famously luxurious chocolate. Your taste buds can thank me later!

Seek Serenity at Punta Cana Botanical Gardens

Ready for a little tranquility amidst your tropical adventure? The Punta Cana Botanical Gardens is your oasis. Imagine strolling through vibrant collections of local flora, feeling utterly serene as butterflies flit by. This isn't your average garden walk; it's a lush, green escape that soothes your soul and delights your senses.

Think of it, palm trees rustling above your head, exotic flowers treating your nose to Mother Nature's perfume, and all the while, the sense of peace that envelops you here is almost tangible. It's the kind of place that charms both locals and tourists, where you can spend an hour or even half a day just meandering and soaking in the beauty around you.

So, who's this leafy paradise perfect for? Well, whether you're a solo explorer looking to connect with nature, a couple seeking a romantic wander, or a family hoping to educate the kiddos on the importance of biodiversity, the Punta Cana Botanical Gardens has got you covered. It's not just about the thrill; it's about the chill.

As you walk along the well-manicured paths, you'll be privy to a riot of colors and smells. Near you, there could be a workshop on medicinal plants unfolding, or maybe you’ll encounter a section dedicated to the Dominican Republic’s indigenous species. And let's not forget, those Insta-worthy photo ops are around every corner, so get snapping!

For a break, there might even be a quaint little spot nearby to grab a refreshment and just let the world slow down for a moment. Trust me, your inner zen master will be high-fiving you after this rejuvenating respite. Embrace the quiet, cherish the sights, and take a bit of the Punta Cana tranquility with you as you head back to your exhilarating excursions. And who knows, maybe you'll feel inspired to start a garden of your own back home!

Embark on Cap Cana Marina Outings

Imagine gliding across the sparkling Caribbean waters as you embark on an exclusive Cap Cana Marina outing. It's not your typical boat ride; it's about savoring luxury while being caressed by the tropical breeze. You're in for a treat that spells sophistication with every wave you cut through.

Cap Cana Marina, a sanctuary of yachts and sparkling azure waters, offers outings that cater to every whim and fancy. Whether you're up for a leisurely cruise or an adventurous fishing trip, they've got you covered. The outings are ideal for those who appreciate the finer things in life and aren't afraid to indulge a little. Or a lot.

Think about it, you could spend your day wrestling with a marlin or simply lounging on a yacht as it meanders through the marina's crystalline channels. And let's not overlook the sunset cruises; they're like Mother Nature's own blockbuster show – free admission for you and the sea's horizon. It's exceptionally romantic, so it's perfect for couples, but hey, if you're flying solo or with your squad, the marina outings have a certain charm that everyone can cling to.

With activities ranging from snorkeling by the nearby coral reefs to toasting with champagne as the sun dips below the horizon, the amount of time you spend immersed in this experience is entirely up to you. A couple of hours? Sure. An entire day? Even better. Trust me; it’s an escapade that folks of all ages can toast to – from your thrill-seeking besties to your fun-loving grandma.

To make this dream a reality, snag a preview of what's waiting for you on these luxurious outings at the Cap Cana Marina. It's like stepping into a maritime paradise where every moment is a snapshot worth framing. So, grab your finest shades, slap on that sunscreen, and set sail on an outing that's anything but ordinary. Welcome aboard, folks. This is how Punta Cana does posh!

Revel in Punta Cana's Hidden Beach Coves

Ever dreamed of strolling down untouched sandy paths that lead to secluded shores, where the only footprints are yours, and the sound of waves crashing is the perfect background tune? Well, grab your sun hat and let's beach-hop to Punta Cana's hidden coves!

These little slices of paradise aren't on your typical tourist trail. To get there, you might need to wander off the beaten path. But trust me, the journey is part of the adventure. You won't be bumping elbows with crowds here. Picture this: turquoise waters, lush palm fringes, and the kind of peace and quiet that only unspoiled nature can offer.

Are you traveling solo or maybe with your partner? Great! These serene coves are ideal for those who adore the romance of solitude and the thrill of discovery. And hey, if you're into nature photography, the views here are nothing short of Instagram gold.

Spend a couple of hours or the whole day – it's your secret retreat. Don't forget to bring a good book, some snacks, and maybe a snorkeling mask because who knows what kind of tropical fish you could spot in these crystal-clear waters?

And if being eco-conscious is your thing, you'll be happy to know that by visiting these off-the-grid spots, you're helping to keep the commercialism at bay, preserving the natural beauty of Punta Cana.

When the sun starts to dip, and you've got that golden-hour glow, it's time to head back, leaving only footprints behind. These coves are like those best-kept secrets we all love to discover on vacation – except now, you're in on it. So, are you ready to feel the hush of waves and embrace the balmy breeze of Punta Cana's secret shores? Let's go beach hopping!

Relish a Sunrise Yoga Retreat in Punta Cana

Picture this: the sun peeking over the horizon, casting a soft golden glow on the sandy beaches of Punta Cana. You're there on your mat, the sound of the waves whispering as you move through your yoga flow. That's the kind of morning magic you can experience at a Punta Cana yoga retreat.

Start your day feeling refreshed and aligned with Punta Cana's natural beauty. Whether you're a seasoned yogi or just looking for a serene way to enjoy the morning, these yoga retreats offer something for everyone. You'll find sessions suitable for all levels, with experienced instructors guiding you through poses as the Dominican sunrise paints the sky with extraordinary colors.

Set on stunning beaches and tranquil gardens, these retreats are a blend of relaxation and rejuvenation. They're not just about perfecting your downward dog; they're a chance to connect with nature and soak in the serene Caribbean ambiance.

You might wonder, how long should you dedicate to this soul-soothing activity? Well, most yoga sessions last about an hour to an hour and a half, giving you plenty of time to enjoy the rest of your day in paradise. Whether you're here to stretch it out solo, find peace away from your bustling life, or bond over balancing poses with friends, the retreats cater to every intention.

Let's talk crowd vibe—these yoga retreats are versatile. They're ideal for the solo traveler seeking mindfulness, for couples craving a shared zen moment, or for groups who want to incorporate wellness into their tropical getaway. Punta Cana yoga retreats are less about the "om" and more about the "ahh," sending you into your day with a calm spirit and a heart as open as the clear blue skies above.

And when you've saluted the sun and found your inner peace, don’t be surprised if the rest of the day just seems a little brighter. You'll stroll a little lighter, smile a little wider, and perhaps even carry a bit of that tranquility back home with you. If you're ready to turn this vision into reality, check out some of the best Punta Cana yoga retreats for that sublime sunrise stretch.

FAQ

Q: Unusual things to do in Punta Cana

A: How about exploring a hidden cenote or taking a buggy tour through the backroads? It's not your everyday beach day, and that's the fun part.

Q: Things to do in Punta Cana for couples

A: You two lovebirds can enjoy a private sunset sail, couples spa treatments, or a romantic dinner overlooking the sea. Cue the swooning.

Q: Things to do in Punta Cana for adults

A: Hit up a local dance club, take a rum tasting tour, or just chill at an adults-only beach club. Get ready for some grown-up fun!

Q: Things to do in Punta Cana with kids

A: Get those kiddos to a theme park, take a snorkeling trip, or have some fun times at a splash water park. They'll sleep well tonight!

Q: Free things to do in Punta Cana

A: Stroll through Indigenous Eyes Ecological Park or hit the beach. The best things in life (and Punta Cana) are free!

Q: Things to do in Punta Cana at night

A: Dance the night away at a beach party, catch a live music show, or test your luck at a casino. Nightlife = sorted.

Q: What is Punta Cana best known for?

A: Imagine miles of pristine beaches and water clearer than your future. That's Punta Cana for you, famous for its jaw-dropping coastline.

Q: What to stay away from in Punta Cana?

A: Steer clear of unlicensed tour operators and don't drink tap water. Safety first, so you can keep enjoying paradise.

Q: Is Punta Cana cheap or expensive?

A: It's a mixed bag. You can find budget-friendly options, but if you're all about luxury, there's plenty of that too. So, pick your adventure!

Q: How many days should you spend in Punta Cana?

A: Give it at least 5 days to soak up the sun, venture on tours, and let the Caribbean vibes really sink in. Trust me, you won't want to leave.

Final Words

Alright, you just soared through the skies kiteboarding, explored the mystical underwater caves, and got a taste of those amazing Dominican flavors. Plus, who could forget mangrove tours and tapping your feet to merengue? We haven't even talked about the art, nature photography, chocolate—because apparently that's a thing here—peaceful botanical gardens, fancy marina outings, secret beach coves, and starting the day right with sunrise yoga.

Bottom line? Punta Cana isn't just sun, sand, and sea—it's an adventure waiting to happen. So go ahead, do all the fabulous things to do in Punta Cana, and trust me, you'll come back with more than just a suntan and some souvenirs. You're taking home experiences of a lifetime. Get out there and live it up!

Meet the Author
Aria Ohlsson
Aria Ohlsson, the Instagram storyteller extraordinaire, takes you on adventures through her enchanting narratives. An avid hiker, she scales peaks and weaves tales of mountaintop triumphs. When she's not conquering trails, you'll find her immersed in classic novels, finding inspiration for her next tale.
More from the blog
Take a peek into the world of usernames
March 8, 2024
I
Aria Ohlsson
9+ Things to Do in Grand Canyon [Lesser Known]
Read now →
March 8, 2024
I
Aria Ohlsson
9+ Things to Do in Koh Chang's Hidden Spots
Read now →
Tap the unicorn to get unlimited Instagram ❤️ and 💬. 100% Free Forever.
Close Button
close

Real Instagram Likes and Comments
Free Forever

Join the Largest Instagram Pod in the World: Exchange Likes & Comments with influencers, bloggers and more.
Portrait of a Member of Wolf Global's Instagram Engagement Pod
Portrait of a Member of Wolf Global's Instagram Engagement Pod
Portrait of a Member of Wolf Global's Instagram Engagement Pod
90k+ members
No login required
100% free forever
Portrait of a Member of Wolf Global's Instagram Engagement Pod
Portrait of a Member of Wolf Global's Instagram Engagement Pod
Portrait of a Member of Wolf Global's Instagram Engagement Pod
Over 90,000 people
use Wolf Global
Get unlimited Instagram likes and comments via Wolf Global's Engagement Pods.
Right Arrow Icon
Join now - it's free